The Ford F-150 Lightning: Scaling Back Production Ambitions

Mar 28, 2024

Ford is scaling back production targets for the F-150 Lightning by about two-thirds to match supply with demand.

Production Reductions

The Rouge Electric Vehicle Center in Michigan will experience significant staff reductions due to production cuts.

Staff Reductions

Many workers from the Rouge Electric Vehicle Center will be transferred to other Ford plants or offered retirement packages.

Transfers and Retirement Packages

Ford's CFO acknowledges slower EV market growth and emphasizes the need for stricter cost controls in the company's EV division.

Slower EV Market Growth

Ford is significantly reducing production targets for the F-150 Lightning to align supply with demand.

Reduced Production Targets

The Rouge Electric Vehicle Center in Michigan will see staff reductions and changes in production plans for the F-150 Lightning.

Impact on Rouge Electric Vehicle Center

Ford is working hard to match production with demand for electric vehicles and acknowledges the need for cost control.

Matching Production with Demand

Ford's EV division faces challenges in becoming profitable and is looking at radical changes to its vehicle production processes.

Challenges for the EV Division