Facebook’s Ad Systems Struggle to Cope with User Data
Facebook’s ad systems have reportedly been struggling to manage the vast amount of user data they collect, according to a leaked report from the company’s privacy engineers. The report warns that Facebook could face difficulties with regulators in the US, Europe, India, and other countries due to the “open borders” of the system that Facebook’s parent company, Meta, has built. This system makes it difficult for Facebook to assure external groups that the data is not being used for purposes beyond what regulations such as the EU’s General Data Protection Regulation (GDPR) allow. In a statement, Meta claimed that the leaked document does not accurately reflect the company’s “extensive processes and controls” to comply with regulations.