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The untold origin story of an AmazonBasics AA battery

AmazonBasics, Amazon’s store brand, launched over 10 years ago, and we know as little about it now as we do about Amazon as a whole. Like most details about Amazon, the origins of AmazonBasics products are a mystery. In an article for OneZero, Sarah Emerson uncovered the origins of one of Amazon’s best-selling products: the…


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