Monday, October 21, 2019
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YouTuber Caspar Lee co-founds Influencer marketing platform, raises £3M Series A

Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmented (read: chaotic). Attaining some level of authenticity, quality and creativity in influencer-driven campaigns is tough, to say the least. And the whole thing…