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Influencers face backlash for promoting a Saudi Arabian music festival

Influencers face backlash for promoting a Saudi Arabian music festival

Several prominent models and Instagram influencers are facing backlash after attending and promoting Saudi Arabian music festival, MDL Beast. Commenters are “disappointed” and say they are “quietly ignoring the Saudi Arabian humanitarian crisis” by endorsing the country. The anger comes after Instagram account Diet Prada — a prominent Instagram account that calls out fashion copycats…
How to work with top influencers and avoid ad blockers

How to work with top influencers and avoid ad blockers

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics,…
YouTube influencers: What brands don’t understand about working with internet stars

YouTube influencers: What brands don’t understand about working with internet stars

When big brands craft an advertisement for television, they’re used to being in control. But when they craft an advertisement in the YouTube age with an influencer, they need to be ready to let go. That was the message from YouTube and one of its star creators, choreographer Kyle Hanagami, at Code Commerce in New…
Instagram influencers: Have we stopped believing?

Instagram influencers: Have we stopped believing?

Image copyright Lindsey Grace Whiddon Last month, Nashville Instagrammer Tiffany Mitchell posted photographs of herself lying by the side of the road. She wrote that they were taken following a motorbike accident.But after an initial wave of sympathy from her (then) 211,000 followers, the doubtful comments began to trickle in. And then the floodgates truly…
When Influencers Switch Platforms—and Bare It All

When Influencers Switch Platforms—and Bare It All

In 2016, when he was 22 years old, Clément Castelli was cast in Les Marseillais, “the most famous TV show” in France, he tells me. The reality dating series drops a group of attractive young people in various cities, where they participate in an opulent pleasure riot once advertised as “pool parties, beaches, evenings in…
Influencers and sports shows: how a new podcasting network thinks it’ll break into China

Influencers and sports shows: how a new podcasting network thinks it’ll break into China

A new podcast network is launching today with a focus on influencer-hosted shows and sports content that it thinks will have international appeal. HiStudios, a company spun out of the startup Himalaya, has already inked deals with a variety of creators, including NBA player James Harden and boxer Mike Tyson, setting it up to compete…

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Siri Might Be Getting a Huge Improvement – Gizmodo

Photo: Caitlin McGarry (Gizmodo)Apple regularly acquires artificial intelligence startups to build up Siri’s capabilities, but its latest purchase might make Siri more conversational. According to Bloomberg, Apple just bought Voysis, an AI startup that makes it easier to use a voice assistant to buy stuff in shopping apps.It’s unclear how Apple plans to use the…

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