Thursday, September 24, 2020
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Can Fake Horns Save the Rhino? That’s … Extremely Thorny

The economics of knockoffs is simple: The rich buy Prada bags, while the not so rich opt for fakes, which telegraph to the world they’re just as shallow as the rich, but on a budget. Prada doesn’t like knockoffs because they undercut both the bottom line as well as the purity of its brand.Some scientists…
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