Adidas signs Ninja to its first pro gamer deal

Popular gaming streamer Tyler Blevins,better known as Ninja, has secured yet another brand deal. And this one may be the biggest one of them all. Ninja has just revealed a partnership with Adidas, making him the first pro gamer ever to be signed by the brand. The German sportswear giant told Engadget that the deal with Ninja is intended to show its commitment to gaming culture and “supporting creators who show dedication to excelling in their field.” Moving forward, Adidas said, it will continue to find new ways to support the 2.3 billion gamers across the world. The company added that, ultimately, it is here to help athletes make a difference in their game — no matterwhat games they’re playing.

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